PURE is the non-alcoholic alternative to the classic Italian bitter. The only 0% option to make a refreshing Spritz or the classic Negroni. PURE gets its vibrant magenta colour from the hibiscus used in production. PURE has a huge, developed and deep flavour. Opening with floral notes of hibiscus, cubeb and rhubarb, the body develops adding bitterness to the fruit and florals. This complex bitter liquid finishes with wormwood and cayenne for a long after taste.
Try a Pure & Simple: Glass of ice, 25ml Pure, top with Soda and an orange slice.